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FAQ

Frequently Asked Questions

What exactly is Sundial?

Sundial is an invite-only multi-family office built for entrepreneurial families. It integrates investment strategy, tax and estate planning, private deal flow, and concierge services—all under one roof.

Who is Sundial designed for?

Sundial is built for founders, builders, and wealth creators—typically with $5M–$100M in investable assets—who want a more intentional and integrated approach to managing wealth.

What’s included in a Sundial relationship?

Investment management, private deal sourcing and underwriting, tax and estate planning, lifestyle concierge, family governance, and operational support. All coordinated, all bespoke.

What's the minimum to become a Member Family?

Most families join with at least $5M in investable assets, though structure, complexity, and alignment matter more than a fixed number.

How does Sundial make money?

Our fee for Member Family portfolio management services is based on a percentage of assets.

How is Sundial structured?

Sundial is a holding company with operating businesses in investment management, tax advisory, real estate, back-office operations, and private funds. Each serves the mission of delivering value to member families.

What types of investments does Sundial recommend?

Portfolios are bespoke but typically include public equity (via Sundial SETS), private real estate, private credit, direct SMBs, and alternative strategies such as tail risk hedging and volatility capture.

Can I access private deals through Sundial?

Yes. Member Families gain access to a curated pipeline of direct investments—ranging from private real estate to operating companies and fund partnerships—underwritten in-house.

What kind of tax and estate planning does Sundial offer?

Sundial delivers integrated tax strategy, trust and estate design, entity structuring, and liquidity planning—coordinated directly with your CPA, attorney, or handled in-house through Sundial Advisory.

Can Sundial work with my existing advisors?

Yes. Sundial collaborates with your legal, tax, and financial professionals—or can serve as your primary team, depending on your needs.

Is Sundial a platform or a service?

Sundial is a firm, not a platform. Every relationship is personal, strategic, and designed to be built over decades—not scaled for volume.

How is investment performance measured at Sundial?

Each family receives a personalized reporting dashboard—tracking performance across public and private investments, tax outcomes, and planning progress.

How do I become a member?

Start with a conversation. If there’s alignment in values, needs, and philosophy, Sundial will walk you through the next steps in structuring a relationship.

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